Annie’s — A dash of joy and a sprinkle of carefree across three years, multiple rounds (and forms) of research, 100+ SKUs and rotating client partners.
Creative Strategy
Brand Design
Packaging Design
We started with Bernie. Focusing on craft and details that hold up on screen. After all, he is our friendly bunny looking to an optimistic future.
Anchoring all of our packaging is our heritage. Purple was and is the color of the original and loved White Cheddar Macaroni and Cheese. Our Brand is surrounded with a joyful bounce of illustrations and yummy food. With products in multiple aisles and for multiple tastebuds their had to be a system but we have a hippy vibe and didn’t want to be robotic.
