Doritos Crunch Nuts — Peanuts are boring. Corn Nuts are for kids. Doritos won’t fill me up. But that flavor and that crunch (drool). If only there were peanuts wrapped in a Doritos chip. That would answer the growl within.

Creative Strategy
Conceptual Sub Brand Design
Conceptual Packaging Design

Territory One — Snactical 

It’s not easy being a suave, sophisticated secret agent. Impossible covert missions, day and night, always on the move. Tactical snacking is key. Top scientists at C.R.U.N.C.H. have developed state-of-the-art snacknology, to meet your operational needs. No crinkles crimp your covert ops. No leftovers bulk up your wetsuit tuxedo. Aerodynamic, stealthy, radar-resistant, delicious and nutritious. A fast reload, for the man-of-action.

Territory Two — Scoundrel 

It’s the half-smile that gets ‘em. The casual lean. Chuck Taylors with a suit. Tousled hair, scuffed up jacket, rough around the edges. Some say you’re dangerous. Women want to fix you. They don’t want to like you, but they can’t help themselves. You make your own rules. Your snacks are loud, crunchy, and oddly satisfying. You don’t give a crap if anyone else likes ‘em. You’re not the sharing type.

What could be more dangerous (and satisfying) than feeding your alter ego? Nothing. The answer is nothing. Go ahead and feed it.

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