Bush Brothers — CPG conventions pushed aside in favor of celebrating an iconic brand.
Conceptual
Creative Strategy
Brand Design
Packaging Design
Territory 01 — Unleash your best
It’s in our name. Bush’s Best. Bush is best. It’s been there since day one. But we’re a lot like our beans: unassuming on the outside, bursting with potential energy on the inside. Yet our beans are the best. Our business values are true. Our people are full of optimism. It’s all just waiting to get out.
Territory 02 — The future is bright
For too long our category has been ignored. The little ol’ bean. Slightly dull. Slightly boring. But beans are mighty. Beans have all kinds of benefits. They’re delicious. Healthy. Sustainable. They’re good for you and the planet too. That’s actually pretty exciting. We’re not boring. We’re the future. The future of food. Let’s do this!
Territory 03 — Good, by nature
We bring a lot of heart to the dinner plate. The essence of who we are is captured in what we do and how we do it. Like you, we believe that what’s good for you is good for all of us and the planet too. It’s doing the right thing for your family and the place we call home. These things are as important for us as they are for you. We’re good, by nature.
