Flamin’ Hot — These are not Takis. They’re FLAMIN’ HOT. And don’t you forget it.
Conceptual
Creative Strategy
Brand Design
Packaging Design
Creative Territory — Rebel against bland.
They say that the definition of madness is doing the same thing over and over again yet expecting a different result. So, why are you wasting your time on the same tired snacks? Put down that piece of cardboard you call a chip and slap some sense into your taste buds. We crave excitement, we burn for something new, and we demand explosive flavor that’s worth drooling over. Join the rebellion against bland and help us carry the Flamin’ Hot torch.
Takis and Flamin’ Hot are always mistaken to be the same. How do we create clarity? We set it on fire. Our heat is intense and our exploration for the Flamin’ Hot platform poured gasoline on what it meant to be a hot chip brand.
