Fruit by the Foot — Often mistaken with its square (shape not attitude) friend the Roll-Up, Foot wanted everyone to not forget that it is loooooong.
Creative Strategy
Creative Platform
Conceptual Brand Design
Conceptual Packaging Design
Fruit by the Foot Creative Platform
Fun is good. And more is better. Nobody ever thought “I’m having so much fun, I wish it was over.” That would require an unprecedented level of grumpitude. Take Fruit by the Foot. Yes, it’s long; oh so long. And nobody ever said “I wish it was shorter.”
So let’s go long on roller coasters, make them wrap around a whole city. Go long with summer break — all the way into winter. Go long with fun. Go long on laughs. Go long on games. Let’s run it back. Go long on remixes. Dance all night. Go long on all the things you love. And don’t forget to bring a long snack.
Go loooooong.
Stretch it, wiggle it, roll it, twist it, pull it. There are so many ways to go loooooong. Our exploration for Fruit by the Foot went far and wide in the spirit of driving distinction from Fruit Roll-Ups.
