Fruit Roll-Ups — The original, peel it apart or ball it up, play with your food, sticky fingers, tongue tattoos and punch outs fruit snack that is not to be mistaken with its long friend the Foot.
Creative Strategy
Creative Platform
Conceptual Brand Design
Conceptual Packaging Design
Fruit Roll-Ups Creative Platform
This is your kingdom. A sovereign and slightly sticky land. The first rule is: play with your food. The second rule is: make it up as you go. The third rule is: there are no rules.
Polite society may scoff. They may say it is merely a flattened parcel of berries and pears. Polite society doesn’t understand fun or freedom or the artistic potential of leatherized fruit. Polite society will never learn.
Let your purple mustache do the talking. Show them your tattooed tongue. Life doesn't have to be boring. This is your kingdom and the only rule is Flat Out Fun.
Inspired by water bottles and teens who make them their own, we created a sticker set of our own. Letting everyone play with our brand like they play with our sticky product.
Product innovation, social media and swag all make for great canvases to play on. The brands versatility plays an important roll (heh) in keeping Fruit Roll-Ups fresh for our fans and their attention spans.
