Progresso — For the love of soup (and food).
Creative Strategy
Brand Design
Packaging Design
Progresso’s past was celebrated and brought to iconic status with this redesign. A love for all things soup drove a brand and packaging system that could command the aisle and allow space for flexibility across the portfolio.
Make it Progresso or make it yourself and when you can make it yourself make it with Progresso. Flexing the brand to the very edges, our design for Stocks drew from the past to cue quality.
