Ziploc — The average purse holds 67 items. It is also the first place women look when something is lost.
Kelley Styring – Consumer Strategist
Creative Strategy
Sub Brand Design
Product Design
Packaging Design
Ziploc is synonymous with food storage. To break away from this commoditized category we looked to the runway. The innovation blended trend watching to keep it fresh and a focus on three style personas to be relevant.
Contain the clutter in style. From season to season the Ziploc accessory bags refreshed adding delight and pop to a very messy situation.
